About NutritionPromise

NutritionPromise is independent, evidence-based nutrition writing. No corporate sponsors, no rented space in our editorial calendar, and no recommendations made for the sake of an affiliate cheque. The site is built for one job: giving you clear, honest answers about food, supplements, and health, without the hype.

Who writes for NutritionPromise

The site is led by Nicole Adams, MPH, RD, CPT — a Registered Dietitian with a Master of Public Health and a Certified Personal Trainer credential. That sports-and-public-health mix shapes how we approach claims: a study has to clear both the clinical-evidence bar and the practical-real-world bar before it gets translated into advice. Every article is reviewed by Nicole before publication.

If you want her full background, the author page covers credentials, expertise, and the recent articles she's signed off on.

What we cover

Six pillars and a glossary. The pillars are the topics where most of the questions we see actually live:

• Gut Health — microbiome, probiotics, fibre, digestion, the gut-brain axis.
• Vitamins & Minerals — what each does, who's deficient, how much to take, which supplements actually deliver.
• Macronutrients — protein, carbs, fats, fibre. How much, in what form, at what timing.
• Metabolic Health — blood sugar, insulin resistance, weight management, fasting, energy.
• Immunity — anti-inflammatory eating, immune support, antioxidants and free radicals.
• Guides — long-form, comprehensive coverage of broader topics that need more than one article.

The Glossary is the plain-English layer underneath everything — when an article uses a term that has a precise scientific meaning, we link to the glossary entry rather than redefine it inline.

How a NutritionPromise article is built

Topic selection starts with what people are actually searching, asking on Reddit, or DM'ing the editor about. From there:

1. Brief. A research brief is written first — the question being answered, the studies that bear on it, the public-health bodies that have weighed in (NIH, NHS, WHO, ISSN, EFSA, Harvard Nutrition Source), and the specific claims the article will make.
2. Draft. The article is written in plain English. No filler intros. No "in today's fast-paced world." No fearmongering, no miracles. If the evidence is mixed, we say so.
3. Citation embedding. Every claim that requires evidence is linked to a primary source — usually a PubMed-indexed study, a public-health authority page, or a meta-analysis. The Sources & References section at the bottom of every article lists every citation explicitly.
4. Editorial review. Nicole reviews the draft against the source material before it goes live. The "Last reviewed" date on every article reflects the most recent time it was checked end-to-end.
5. Maintenance. Articles are revisited when meaningful new research lands, or at least once a year for the YMYL topics (anything where someone might change their diet or supplements based on what we said).

How NutritionPromise makes money

Long-term: affiliate links on supplement comparison and review pages. We're building the site to be financially sustainable without selling out the editorial. The rules:

• We will never recommend a product we wouldn't take ourselves or recommend to a family member.
• Affiliate relationships do not change which products get recommended — the ranking is decided before any affiliate link is added.
• Every article that contains affiliate links carries a clear disclosure at the top.
• The full Affiliate Disclosure is on the disclaimer page.

The site has no display advertising, no sponsored content, and no paid placements. There are no plans to introduce any of those.

Editorial values

• Evidence first. If a claim isn't backed by published research or a credible public-health body, it isn't on the page. We name the source and link to it.
• No hedging where the science is settled. If the evidence is strong, we say so directly. If it's mixed, we say that too — and we explain what would change our mind.
• No fearmongering. Food isn't poison and supplements aren't miracles. We avoid the catastrophic framing that drives engagement and badly informs readers.
• Plain English. If a term needs jargon, we link it to the glossary instead of forcing the reader to learn it inline.
• Practical over perfect. An article about protein intake has to be useful to someone who has 90 seconds, a budget, and a real life — not just to a sports nutritionist with infinite recall.

Medical disclaimer

NutritionPromise is informational. It is not personalised medical advice, and nothing on the site substitutes for a conversation with your doctor, dietitian, or another qualified clinician — especially if you're pregnant, on medication, or have a diagnosed condition. The full medical disclaimer covers this in more detail.

Get in touch

Editorial corrections, story leads, and feedback are welcome at editor@nutritionpromise.com. If you spot a claim that doesn't match the cited source, that's the most useful kind of email we can get — please send it.